Ladybug Fruit is a mock brand based off of a book cover I designed in 2023. I created the original design by painting the illustrations with gouache, cutting out the images in Photoshop, and then using InDesign for the layout. I ideated the story, and wrote the summary on the back page. The original design is shown below.

I based the company off of the original wordmark, determining that the target audience would be children and young adults. The color palette, fruit illustrations, and whimsical tone greatly connect with this group. The final designs apply the design elements of movement and unity to create visually interesting, cohesive products. The deliverables include social media designs, to appeal to Millennials and Generation Z parents, fruit snack packaging, and posters.