During my spring 2026 capstone class, I was assigned a mock request for proposal by the design brands Canva and Affinity. The companies were seeking to demonstrate their dedication to positive social change as part of their ‘Design for Good’ program. I chose to create designs centered around the importance of vaccinations, proposing that Canva and Affinity would partner with the nonprofit Vaccinate Your Family. 

Immunizations are crucial to modern public health. Infectious diseases are becoming more widespread due to medical misinformation and vaccine skepticism; the spread of false facts discourages many people from getting vaccinated or allowing their children to receive vaccines. Canva and Affinity, in partnership with the nonprofit Vaccinate Your Family, want to leverage design to successfully communicate accurate information through their services.

The deliverables are targeted at skeptical parents who have young children. This campaign effectively demonstrates ‘designing for good,’ using empathetic language to evoke confidence and motivation.