During my fall 2025 capstone class, I received a mock request for proposal for the Naked Bee. The Naked Bee creates sustainable, natural skincare products.

As sustainable skincare brands become increasingly popular, companies such as the Naked Bee struggle to stand out. In contrast to larger brands, the Naked Bee distinctively combines a variety of moisturizing oils to promote healing; however, their products are overlooked as their current designs resemble those of Burt’s Bees. They seek to connect with 9 to 19-year-olds, yet struggle to create an authentic style that this group relates to.

To showcase the Naked Bee as the go-to personal care brand for teens and tweens, I proposed a winter campaign that inspires a young audience to live sustainably through skincare. The physical and digital deliverables display diverse, authentic imagery and personalized illustrations, allowing the young audience to see themselves in the brand.